The Vitality Shared-Value Insurance model is applied differently in each area of our business, but in each case product design principles remain the same. The purpose embodied in our products and services is the creation of social and member value alongside value for the insurer. Vitality now has over 2.4 million members world wide.
The Vitality Shared-Value Insurance model is applied differently in each area of our business, but in each case product design principles remain the same. The purpose embodied in our products and services is the creation of social and member value alongside value for the insurer. Vitality now has over 2.4 million members world wide.
Vitality helps people take action to improve their health. Members who actively engage in the programme live longer and have lower healthcare costs. Through Vitality, they gain access to a broad range of wellness and prevention pathways that guide and incentivise them to adopt healthier lifestyles.
VitalityDrive has been developed by Discovery Insure and incentivises safer driving behaviour, reducing the high cost of road accidents and improving road safety for all.
The economic value that is generated through our business is shared among employees, policy holders, government and the providers of capital.
See our value-added statement here for an overview of how economic benefit was distributed during the year.