Through our core business and our social programmes, we make substantive contributions to building a healthy and thriving society that can meet its sustainable development goals.
As part of an ongoing review of our framework for evaluating business performance, we are looking at integrating the United Nations Sustainable Development Goals with our business focus areas.
Over the coming period, we will move further towards realising this ambition and further strengthening our sustainable development strategy, by undertaking the following actions:
Our ambition is to be
the best insurance
company in the world
and a powerful force
for social good

In the area of healthy products and services:
- Refining the Vitality Shared-Value Insurance model further by improving and consolidating the measurement of societal value delivered through our goods and services
- During the year ahead we will also continue the process of aligning our measurement framework more closely with the UN Sustainable Development Goals
- Continuing to ensure that our products are responsibly marketed and that we comply with all regulatory requirements relating to data privacy and sovereignty across all of the jurisdictions in which we operate
- Continuing efforts to minimise our environmental footprint, in advance of our move into a new five-star green rated building in Johannesburg in 2018


In the area of healthy workplaces:
- Providing leadership, in partnership with other industry players, to raise the profile of health issues in business and to introduce guidelines for corporate health reporting
- Engaging with corporate clients to improve the health of their employees, through initiatives such as Britain’s Healthiest Workplace and through work undertaken by our US-based subsidiary in the USA, The Vitality Group
- Improving employee health outcomes in our own business, and progressing towards leadership on employee health metrics in our peer group of companies


In the area of healthy communities:
- Enhancing our community development impact through a new system for monitoring and evaluating the outcomes of community initiatives
